CONTENT ASSESSMENT

THE ASK

MFS, formerly Massachusetts Financial Services, wanted to improve their internal global distribution sites during their migration to AEM. Previously, the distribution content lived on three separate sites, each with a unique structure and navigation. Sales material was duplicated across sites and communication across domains was limited. So, MFS wanted to figure out what content to keep, what content to get rid of, and what content to consolidate. Additionally, they wanted to standardize the distribution experience and create a singular site rather than three distinct ones. My job was to perform an audit of all the content and use the results as a foundation for the new streamlined site.

THE OUTPUT

My job as the Content Strategist conducting the audit was to evaluate the relevancy and quality of existing content on MFS’ distribution sites. Through stakeholder interviews, research, and deep dives into the MFS content, I provided a collection of curated content for the future state distribution site. I conducted an initial content audit, which provided high-level recommendations and outlined a framework for migrating content to the new site. Criteria for quality content was based on location, distinction, problem-solving, business management, dependency, compliance, and relevance. I then completed a detailed content assessment (a “keep, edit, kill”) to determine next steps for the audited content. Lastly, I developed a taxonomy and accompanying tagging strategy by identifying new tags and keywords. I presented the findings to a number of MFS stakeholders, introducing our vision for the streamlined distribution site and fielding any concerns about the redesign.

MY DELIVERABLES

Content Audit & Assessment
Sitemap
High-Level & Detailed Recommendations for Redesign
Taxonomy & Tagging Strategy

Current Distribution Sites

MFS' previous distribution sites, which had slightly different structures and navigations. Our job was to streamline the experiences and centralize the content across sites.

Sitemap

Sitemap for MFS' streamlined distribution site, combining the three separate existing sites.

Distribution Site Content Audit

Content audit I conducted for all of MFS' internal distribution content. I provided information about all pieces of content on the site as well as making a recommendation for migration (keep, edit, consolidate, remove). I provided qualitative reasoning for the recommendations before seeking approval from MFS.

Breakdown of Content Migration

Along with the content audit, I presented a summary of my findings, our process, and our recommendations for the new distribution site. This table shows the breakdown of existing content in terms of the new site (kept, deleted, edited, or consolidated).