CONTENT STRATEGY DOMAIN REDESIGN

THE ASK

The Content Strategy practice at SapientRazorfish has a number of sites, collections of content, and digital communities. We are a global practice with members from Chicago to Berlin to Germany to Gurgaon. Last year, we were long overdue for a restructuring and redesign of our domain's sites. The distinctions and purposes of each site was not clear; we tended to upload content somewhat at random and began to lose track of the channels’ identities. Ironically for a practice that specializes in clarity and quality of content, our own materials desperately needed a revamp. Our main sites were on Vox.com and Box.com. I took on the task of inventorying, auditing, and providing recommendations for all of our domain’s content worldwide.

THE OUTPUT

As a first step to reworking our internal sites, I inventoried all of our Content Strategy sites. I then surveyed the content strategists, asking questions about the usability and popularity of each site. While I collected data from the practice, I conducted a detailed audit of the sites, assessing the quality, distinction, and purpose of each section. Based on the Content Strategy survey and my own assessment, I created a granular audit of what to keep, edit, or remove from each site. I proposed removing a couple of sites altogether and creating two distinct sites: an internal collection on Box.com and an external collection on Vox.com. I proposed different structures, content, and nomenclature. I presented my findings and proposed high-level recommendations to the Content Strategy practice. After confirming approval from our domain directors, we made these amendments to the Content Strategy sites. Today, the sites exist as I presented them on Box and Vox.

MY DELIVERABLES

Content Inventory
Content Audit & Assessment
Global Survey to Content Strategy Practice
High-Level & Detailed Recommendations for Redesign

THE SITE

Content Strategy Sites Content Audit

Inventory + audit of all pages on the Content Strategy domain's sites. For each page, I provided recommendations and opportunities for consolidation or improvement.

The Yellow Submarine

"The Yellow Submarine," the previous Content Strategy site on Vox. The purpose of the site was not clear to internal or external users; the organization of the site was not coherent; the distinctions between sections was not clear. Global Content Strategy Practice, the current site, is updated much more frequently with concise and distinct content.

Content Strategy Site Review

Deck supplementing the content audit of all Content Strategy sites. I presented the future state sites to the global domain and sought approval to implement the changes.